Why choose John Pace?
After more than two decades in advertising, I found my true home in design and fine art. Advertising taught me how to think strategically, generate ideas, and understand how brands live in the real world.
Some brands grow with you — Klein Constantia is one I’ve had the privilege of nurturing for over 22 years.
Pace combines strategic thinking with art-driven design to help brands stand out in competitive markets. The goal is simple: make the process feel effortless for clients while delivering work that truly performs.
I bring more than 25 years of design experience — I bring ideas, clarity, and craft. I love what I do. I live and breathe design and art.
What Makes Great Packaging Design?
At Pace, we believe great packaging shouldn’t just look good — it should feel right the moment someone sees it on the shelf. We keep things simple, clear and intentional, using thoughtful colour choices, clean typography and strong brand cues to help your product stand out without shouting. Our process is collaborative and down-to-earth, and we design with real customers in mind, making sure your packaging not only catches the eye but genuinely supports better engagement and stronger sales.
How Strong Brand Identity Improves Customer Trust and Sales
At Pace, we love helping brands create an identity that feels honest, confident and easy for customers to recognise. For us, brand identity isn’t just a logo — it’s the whole visual personality that tells people who you are before you say a word. We bring together colours, type, layout and tone in a way that feels natural and consistent across everything you do. The result is a brand that feels more trustworthy, more memorable and ultimately more effective at connecting with the people you want to reach.
Working With a Boutique Design Studio - better results
Choosing Pace means working closely with a small, dedicated team that genuinely cares about your brand and your goals. There’s no handover to junior teams or layers of account managers — you work directly with the people who design your project from start to finish. It keeps the process simple, open and personal, and it means we can pour more attention into the details that matter. Clients often tell us they enjoy the calm, collaborative experience just as much as the final creative — and we wouldn’t have it any other way.
