Packaging That Sells. Branding That Lasts.
Branding is one of the most important investments a business can make. In a crowded market, it’s often the difference between being noticed or overlooked.
“Why fit in when you were born to stand out?” — Dr Seuss
That idea guides everything I do. Whether I’m designing a logo or a wine label, my aim is to create something distinctive, fresh, and memorable.
We help build a brand’s tone of voice and visual DNA — from brand books with Pantone references to secondary graphic elements, point-of-sale material, and promotions.
Press checks matter. What you see on screen is never quite what you get in print, and small adjustments on press can make a big difference. Attending first press runs is a service I offer — I’ve seen too many great projects fall short without it.
Evolution vs Revolution
Most established brands have visual equity — familiar elements that customers recognise and trust. But brands also need to evolve to stay relevant.
When refreshing a brand, we decide what to keep, what to refine, and what to reinvent. Whether it’s a subtle evolution or a bold revolution, the goal is always the same: a design that carries the brand confidently into the next 5–10 years.
Design for Shelf Impact
At John Pace, we specialise in strategic brand and packaging design for wine estates, premium alcohol brands and FMCG businesses.
Combining shopper insight with strong visual thinking, we create distinctive wine labels, spirits packaging and retail-ready brand identities that stand out on shelf and perform in competitive markets.
From concept development through to final artwork and production, our work is focused on building brand recognition, commercial impact and long-term growth.
Prototype, Craft & Finish
From hand-drawn illustrations to finishes, foils, textures and substrate guidance, we ensure every detail is considered. We understand the technical realities of print production, premium packaging materials and label application, allowing creativity and craftsmanship to work hand in hand with commercial practicality.
Craft is earned over time — and this we have in abundance. Decades of experience across wine, spirits and FMCG brands have shaped a disciplined, thoughtful approach where precision, quality and longevity define every project.
Results-Focused Creative
At John Pace, creativity is never decorative — it is purposeful. Every brand identity, wine label and packaging design is developed with clear commercial objectives in mind: stronger shelf presence, clearer segmentation, improved shopper recognition and measurable sales impact.
By combining strategic thinking with refined craft, we create design solutions that not only look exceptional but perform in retail, hospitality and competitive FMCG environments. Creative excellence is the standard — commercial results are the goal.