John Pace Illustration
My ability to draw has allowed me to design many labels and brands where illustration plays a central role. I especially enjoyed creating the entire label — from concept to finished product. You’ll see examples throughout my portfolio, including work for Ataraxia, Klein Constantia, Chardonnay Deli, De Karns Wines, and more.
As a specialist in wine label design, premium packaging design, and brand identity development in South Africa, I work closely with clients to craft distinctive, shelf-ready brands that stand out in competitive retail and hospitality environments. From boutique wineries to established FMCG producers, my focus is always on creating commercially effective design that connects emotionally with customers while strengthening long-term brand recognition.